Open houses do not typically sell properties - professional listing agents and brokers do. But open houses are an important tool in the business plan of every successful professional listing business. Lets look at both sides of the open house question:
Pros
Open houses make listing clients happy (because they see how hard you are working to sell their property). Open houses help you market within your territory (because today's lookie-lou from around the block is tomorrow's listing client). Open houses provide buyer leads and opportunities to cross-market your other listings. Open houses get your name seen and heard through signs, glossies, business cards, and banners on your newspaper ads.
Cons
Serious buyers do not visit open houses (they schedule visits through buyer agents). Four hours entertaining lookie-lous and nosy neighbors is not a smart way to spend weekend "prime-time" (when you should be out closing other listing deals). Having properties held open by a young (or new) licensed agent sets up a hungry competitor right in the middle of your territory (with no chance to show your signs, or cross-market listings).
The Answer
Kirlo enables growing professional real estate businesses to realize all of the benefits of open houses - while avoiding all the disadvantages. Let Kirlo host your open houses on your behalf with trained, bonded, real estate marketing professionals. Let us show your signage, distribute your glossies and cards, cross-market your listings, make your listing clients happy, keep your buyer leads, keep out new competition, save you time and help grow your business.
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