|
Q: What does Kirlo Open House Marketing do for brokers and agents?
Kirlo Open House Marketing serves professional real estate businesses by hosting open homes (houses?). By using Kirlo, residential listing professionals can meet the listing clients' needs (and demands) for open houses, while keeping all buyer and seller leads generated. This allows you to concentrate on the business of securing more listings and closing more deals.
Q: What does Kirlo Open House Marketing do for home sellers?
Kirlo Open House Marketing gives home sellers the peace of mind of knowing that trained, bonded Kirlo hosts and hostesses can hold their home open on behalf of their listing agent. Whenever you or the owner decide it is necessary to sell a listing in this toughening market, call Kirlo.
Q: Why was Kirlo Open House Marketing founded?
To improve the way homes are sold.
Q: Who are the Founders of Kirlo Open House Marketing?
The founders are John Kirker and Mark Lorimer. Mark and John, both residents of Orange County and long-time Orange County business executives, saw a need for more open houses developing. At the same time, their friends in the business told them that they didn't like holding open houses because they were time consuming and were not the best use of their time. In addition, if they let newbie agents hold them for them, the leads generated gave newcomers to their territories a "leg-up." The founders believed that they could develop a high-quality service to keep the value of open houses with the listing agents.
Q: Isn't it better for the listing agent to hold the open house?
Of course it is. The listing agent is normally the best person to host an open house. They are the most knowledgeable concerning the listing and the sellers' minds. But there are only so many "prime-time" hours in each weekend, and agents and brokers who have built successful real estate practices? know that prime-time needs to be spent closing deals and securing more business.
Q: Why do brokers and agents need Kirlo Open House Marketing?
Not all do. Buyers Agents and those who list very few homes have little need for Kirlo's services. On the other hand, agents carrying 4 or more listings should speak with us immediately. Professional listing businesses are the clients Kirlo Open House Marketing helps the most. Listing businesses need to service existing listing clients with open houses during weekend "prime times." At the same time they need to spend that "prime time" closing deals and securing new listing clients. Kirlo helps free these busy professionals to concentrate on the areas of their business that lead to the most profits and growth.
Q: Don't brokers and agents use other licensed real estate professionals to hold open houses?
They do. Often a listing agent will use a "lower producer" from their office to hold their open houses. The quid pro quo is the sitter uses their own signs, often "stickers over" the listing agent's name and contact information on the glossies paid for by the listing agent (with their own name - of course), and takes all the leads and contacts for themselves. Or a listing agent will use a "buyers agent" or assistant to sit their listing. The buyers agent uses the opportunity to generate buyer leads, and to build their name in the territory for the eventual move to listing agent. The assistant is many cases is not a trained salesperson. Many "low producers" and "buyers agents" have successfully made the jump to listing agent on the strength of the leads and contacts made sitting open houses --- why else would they do it?
Q: Does Kirlo Open House Marketing use licensed real estate professionals to host their open houses?
We do not. We serve listing agents. We serve listing agents' hard won brand names and territories by using their signs, glossies, sales materials etc. We serve listing agents' businesses by displaying their other listings and no others to open house visitors. We serve listing agents' growth by giving them all leads for listings and for purchasers. After all, the listing agent got the listing; they should keep all the benefits (do we have to be careful with this statement as we are also selling the leads to the mortgage and other related companies?). Listing agents should not jump-start their competitors by inviting them to set up shop in their territories.
Q: How does it work?
Its easy.
You schedule the open house and fill out our listing information form. We take the information form (which includes information regarding the house, the neighborhood and general area, such as shopping, entertainment, your other listings, etc.) and create both a Why This House™ and Why This Area™ information form.
On the morning of the open house, you either place your signs, or provide them to us with a map as to where they need to go. We hold the open house.
Our trained, bonded Kirlo Hosts seek to discover whether visitors are currently working with another agent and what their home needs and desires are. All the information gathered by the professional Kirlo Host will be provided to you via email report and comma-separated file which can usually be imported into a contact management system.
Kirlo hosts will not discuss or negotiate price - we can't, we are not licensed - we are not your competitors - we leave the negotiations up to you. If a prospect seems particularly interested in the hosted home, one of your other listings or is motivated to purchase quickly, we call you immediately so you can either get on the phone with the prospect or meet with them where you can conduct the negotiations.
Q: How much does it cost?
Our basic service is $300 for basic sign placement and removal, and the set-up, hosting and closing of a four hour open house.
Q: Who hosts the open houses?
Professional Kirlo Open House marketing specialists who have been trained how to show the home, how to elegantly determine the visitor's agent status and home desires, how to judge whether the listing agent needs to be called immediately on a "hot one," how to display and discuss any other listings the agent has asked us to market during the open house, and how to delicately avoid discussions of price and terms.
Q: What other marketing services does Kirlo offer?
Kirlo Open House Marketing can arrange catering, direct mail campaigns, realtor targeting marketing, telephonic marketing, signage, and newspaper advertising. All such services are priced in accordance with the listing agent's needs for a particular listing.
Q: What is the mission of Kirlo Open House Marketing?
"We will increase the efficiency and effectiveness of residential real estate marketing by raising the standards and standardizing the methods by which open houses are conducted."
Q: What are Kirlo's values?
Integrity We are committed to complete congruence between what we say and what we do.
Service Our purpose is the single-minded service of our clients, our communities, our families and our friends.
Honesty We are committed to the truth as best as we can discern it. We believe in being candid as one expression of our commitment to truth telling and honesty.
Respect We believe in being gracious, tolerant and respectful without exception or reservation.
Promise Keeping We believe reliability is the basis of our interactions with ourselves and our customers. Our commitments to Integrity and Honesty require us to make promises and keep promises to our clients, our staff, our partners and to ourselves.
Q: How do I get Kirlo Open House Marketing to host an open house for me?
Easy. Call us. Our telephone numbers are: North County 714-465-3172 or South County 949-366-6700.
Q: How are Kirlo Open House Marketing host's chosen?
All Kirlo hosts have been referred to the organization by leaders who are active in the community. Kirlo hosts are very energetic and unique individuals - many would consider them the cream of the crop. They consist of high achieving people who are retired executives and assistants or polished students pursuing higher educations in various sales fields.
Q: What kind of training is provided to the Kirlo Open House Marketing hosts?
Each Kirlo host goes through a personal or group training course with a Kirlo instructor. During this training, our courteous staff members are trained to put the prospect at ease. They are instructed on what to look for when speaking with a prospect, the proper questions to ask.
Q: How much advance notice is needed when hiring Kirlo Open House Marketing?
Kirlo Open House Marketing usually requires a one-week notice to schedule plan and properly prepare for an open house.
Q: What forms of payment do you accept?
Kirlo accept company checks, money orders, Visa, MasterCard and American Express as forms of payment.
|
